Seeking innovation in healthy living

The Ega range of products is produced by FairLife, under the guidance of Erlank Erasmus. The company is based in the Paarl winelands, in the Western Cape province of South Africa. The FairLife company was formed in 2006 when Erlank and his partners saw an opportunity to produce a healthy, alcohol-free alternative to wine.

An alcohol-free alternative

As a trained winemaker, Erlank was very familiar with the antioxidant properties of good quality grapes as well as the growing interest in premium low alcohol and alcohol-free drinks. It was decided to focus on producing a product with the added benefits of antioxidants. South Africa's indigenous Rooibos plant (Aspalathus linearis) is one of the richest providers of these, well known for their anti-ageing properties. Thus the name Ega was coined, quite literally Age in reverse!

A focus on antioxidants

Since the first production in 2006, FairLife has embraced the culture of healthy living that its first product, Ega, sought to promote and has looked to add new products that share this focus. Key to these developments has been the role of antioxidants in assisting the human body to deal with the negative effects of free radicals. A number of product developments are being investigated, with two having been introduced late in 2009. Olive oil has long been recognised for its beneficial properties, while Ega Aqua is a unique new drink produced from natural Paarl mountain spring water.